Point of View: A Retrospective of Joe Sedelmaier
Point of View: A Retrospective of Joe Sedelmaier

Point of View: A Retrospective of Joe Sedelmaier

More storyteller than ad man

0.0200942mReleased
Documentary

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

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Director

Marsie Jacober Wallach

Language

English

Top Cast

J

Joe Sedelmaier

Self

M

Mike Plante

Self

C

Charles Mulvehill

Self

John Moschitta Jr.

John Moschitta Jr.

Self

Trevor Groth

Trevor Groth

Self

B

Bob Garfield

Self

C

Cliff Freeman

Self

T

Tim Delaney

Self

J

John Deighton

Self

L

Lee Clow

Self

J

John E. Kelly

Self

D

Dick Boyell

Self

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